When I am helping families organize their homes, one of the big organizational issues is what to do with toys, as it is not as easy and/or environmentally fair to just toss them or donate. So when I heard about this, I knew I had to share. A new site called Pley is hoping to change the way children consume and use their toys…well, one type of toy at least. They are offering monthly subscriptions for Legos. Pley’s subscriptions cost $15, $25 or $39 per month, for small, medium and large sets respectively.
The subscriptions work much the way Netflix rents DVDs: fill up your queue with various lego sets from their online library; after the sets arrive in a box, you keep them for as long as you want; when you’re ready for a new set, return the old one in the box with a pre-paid label; wait a couple days and get some more. All the legos are sterilized before delivery in an eco-solution. You are allowed to lose up to 15 pieces per rental. Pley offers you the chance to buy the set at a discounted rate if your child isn’t so keen on returning them.
Pley’s has big ambitions for renting the small blocks. From their site:
Pley is a socially-responsible company that aims to change the way families consume products and spend time together. Leveraging collaborative consumption, we aim to raise a more creative and skillful generation that follows the principles of open-ended play while emphasizing the benefits of sharing, reducing waste and giving back to the community. Every set that Pley rents saves a tree over the lifetime of its rental. Todate, Pley had reduced waste by eliminating the wasteful production of 90,200 pounds of ABS plastic which resulted in a reduction of 3.9 million pounds of C02 emission.
And I just think this is cool.